Leo Burnett Agency
- Leo Burnett Agency
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Leo Burnett Worldwide
Leo Burnett Worldwide aussi appelée simplement Leo Burnett est un réseau d'agences de publicité créée par Leo Burnett en 1935.
Le fondateur
Leo Burnett est le créateur d'icones publicitaires telles que le Géant vert ou le Marlboro Man.
Le réseau
Fondé à Chicago par le publicitaire Leo Burnett pendant la Grande Dépression, l'agence est désormais un réseau présent sur tous les segments de la communication marketing et dans le monde entier avec des agences sur tous les continents.
En 2002, Leo Burnett est acquis par le groupe Publicis, la quatrième société mondiale dans le secteur de la communication marketing.
Principaux clients
En 2006, les principaux clients de l'agence (depuis : date du début de coopération) sont :
- Kellogg's, 1949
- Procter & Gamble, 1952
- Philip Morris, 1954
- Maytag, 1955
- Coca-Cola, 1969
- H. J. Heinz, 1974
- Fiat, 1978
- Visa, 1979
- McDonald's, 1981
- Kraft Foods, 1984
- Hallmark Cards, 1988
- Morgan Stanley, 1988
- Diageo, 1988
- Walt Disney, 1994
Lien externe
Portail des entreprises
Catégorie : Agence de publicité française
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Contenu soumis à la licence CC-BY-SA. Source : Article Leo Burnett Agency de Wikipédia en français (auteurs)
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