Buckley's
- Buckley's
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W.K. Buckley Limited est une entreprise Canadienne fondée en 1920 par W.K. Buckley, et qui produit des médicaments afin de traiter des problèmes de santé tels que le rhume. Ils produisent également des médicaments pour enfants sous la marque Jack & Jill. L'entreprise est située à Mississauga (Ontario).
En 1978, après la mort de W.K. Buckley, son fils Franck Buckley devint le président de la compagnie. Au milieu des années 1980, Frank devint le promoteur du slogan à succès "It Tastes Awful. And It Works.", traduit en français canadien par "Ça goûte mauvais et ça marche"[1].
Le conglomérat suisse Novartis (32 milliards de dollars de chiffre d'affaires en 2005), a acheté la marque et les formules Buckley en 2002[2].
Voir aussi
Références
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Contenu soumis à la licence CC-BY-SA. Source : Article Buckley's de Wikipédia en français (auteurs)
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