Wheaties
- Wheaties
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Wheaties est une marque de céréales de petit-déjeuner possédée par General Mills. Elle est connue pour afficher des photos de sportifs sur son emballage, devenant ainsi une icône de la culture populaire américaine. Wheaties a été commercialisée à partir de 1924[1].
Historique
Wheaties, créée en 1922, est le résultat d'un renversement accidentel de farine de blé dans un poêle chaud d'un chercheur de l'entreprise Washburn Crosby Company (devenu General Mills). Les céréales sont alors nommées "Washburn's Gold Medal Whole Wheat Flakes". Peu après, le nom est changé en Wheaties à la suite d'un concours interne remporté par la femme d'un manager de l'entreprise.
Slogan
- The Breakfast of Champions (le petit déjeuner des champions)
Porte-paroles
Sept célébrités ont été porte-paroles de la marque Wheaties depuis 1958 :
Références
Liens externes
Portail de l’alimentation et de la gastronomie
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Contenu soumis à la licence CC-BY-SA. Source : Article Wheaties de Wikipédia en français (auteurs)
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Wheaties™ — [Wheaties] noun [pl] a popular US breakfast ↑cereal made of wheat. It is advertised as ‘The Breakfast of Champions’. The packets carry pictures of successful sports people and teams, which young people save and exchange. Wheaties were first… … Useful english dictionary
Wheaties — is a brand of General Mills breakfast cereal. It is well known for featuring prominent athletes on the exterior of the package, and has become a major cultural icon. Primarily comprising a wheat and bran mixture baked into flakes, it was… … Wikipedia
Wheaties{™} — n [pl] a popular US breakfast cereal made of wheat. It is advertised as ‘The Breakfast of Champions’. The packets carry pictures of successful sports people and teams, which young people save and exchange. Wheaties were first produced in 1924 and … Universalium
Wheaties — noun A manufactured breakfast cereal made of a wheat and bran mixture baked into flakes. Sometimes when Im feeling my Wheaties, I want to be the one to go out and experiment, and I expect the drummer to help me by keeping it down … Wiktionary
Wheaties — … Useful english dictionary
List of athletes on Wheaties boxes — In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, The Breakfast of Champions. In its original form, athletes were depicted on the sides or back of the cereal… … Wikipedia
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eat one's Wheaties — verb To suddenly appear more positively assertive or able to stand up for oneself … Wiktionary
Jingle — For other uses, see Jingle (disambiguation). A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the… … Wikipedia
Mary Lou Retton — A portrait of Mary Lou Retton as a member of the President s Council on Physical Fitness and Sports. Personal information Full name Mary Lou Retton Country represented … Wikipedia
