James Hoggan

James Hoggan

James Hoggan est un consultant en relation publique canadien. Il est le fondateur de Hoggan & Associates. Il siège sur la Fondation David Suzuki (en) et dirige la branche canadienne du The Climate Project (en) d'Al Gore.

Sommaire

Biographie

« 1- Faites la bonne chose
2- Soyez vu en train de faire la bonne chose
3- Ne mélangez pas #1 et #2.
 »

— Crédo de Hoggan[1],[2]

Ayant une formation en droit, James Hoggan a toujours été sensible aux causes sociales[2]. Durant les années 1990 et 2000, il est une image marquante des professionnels de la relation publique[3].

Hoggan & Associates

Article détaillé : Hoggan & Associates.

Hoggan & Associates est une firme de relation publique fondée en 1972 par James Hoggan.

Bibliographie

  • Do the Right Thing: PR Tips for a Skeptical Public
  • Climate Cover-Up - The Crusade to Deny Global Warming (avec Richard Littlemore)

Notes et références

  1. 1- Do the Right Thing
    2- Be seen to be doing the right thing
    3- Don't get #1 and #2 mixed up
  2. a et b (en)The Hoggan Credo sur http://www.hoggan.com, 2009. Consulté le 24 novembre 2009.
  3. (en)James Hoggan sur http://www.desmogblog.com, 2009. Consulté le 24 novembre 2009.

Liens externes

  • Site de Hoggan & Associates Inc.
  • Blog de James Hoggan.

Wikimedia Foundation. 2010.

Contenu soumis à la licence CC-BY-SA. Source : Article James Hoggan de Wikipédia en français (auteurs)

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