Pure play

Pure play

Pure play

Pure play (de l'anglais américain, « acteur pur »), est un terme de commerce électronique désignant une entreprise ayant démarré et exerçant son activité uniquement sur internet.

Une pure play ne propose par exemple aucun magasin où ses clients pourraient venir physiquement effectuer leurs achats. Un exemple de pure play est Amazon.com.

Pour une entreprise, le choix d'agir en pure play peut être motivé par la rapidité de mise en oeuvre, la réduction des coûts, mais aussi par le choix d'une clientèle recherchant ce type d'entreprises.


Voir aussi

Liens externes

  • Portail de l’économie Portail de l’économie
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  • pure-play — UK US noun [C] ► COMMERCE a company that sells only one type of product or service: »We are the most successful pure play in the restaurant sector. ► E COMMERCE a company that operates only over the internet, and has no physical stores: »… …   Financial and business terms

  • Pure play — In e business terms, a pure play is an organization that originated and does business purely through the internet, they have no physical store (brick and mortar) where customers can shop. Examples of large pure play companies include Amazon.com… …   Wikipedia

  • pure play — A company involved in only one line of business. Bloomberg Financial Dictionary * * * pure play ˌpure ˈplay noun [countable] COMMERCE a company that is only involved in one kind of business activity : • Online pure plays are veterans of the… …   Financial and business terms

  • Pure Play — A company devoted to one line of business, or a company whose stock price is highly correlated with the fortunes of a specific investing theme or strategy. For example, a startup R D company developing a new technology would be considered pure… …   Investment dictionary

  • pure play — A company that is dedicated to a single narrowly defined activity, as opposed to one that has diverse interests. Investing in a pure play is therefore much the same as investing in the commodity or product that the company deals in …   Big dictionary of business and management

  • Pure-play semiconductor foundry — A pure play semiconductor foundry is a company that does not offer a significant amount of IC products of its own design, but instead operates semiconductor fabrication plants focused on producing ICs for other companies.Fact|date=February 2008… …   Wikipedia

  • pure play — noun [usu. as modifier] a company that focuses exclusively on a particular product or service in order to obtain a large market share. ↘a company that operates only on the Internet …   English new terms dictionary

  • pure play —  Investment in a company that is in only one market or industry …   American business jargon

  • Pure player — (de l anglais américain « acteur pur ») désigne une entreprise ayant démarré et exerçant dans un secteur d activité unique[1]. L expression est toutefois popularisée pour désigner les entreprises œuvrant uniquement sur Internet et est… …   Wikipédia en Français

  • Play (activity) — Play is a rite and a quality of mind in engaging with one s worldview. Play may consist of amusing, pretend or imaginary interpersonal and intrapersonal interactions or interplay. The rites of play are evident throughout nature and are perceived… …   Wikipedia

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