Phoning
- Phoning
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Prospection (mercatique)
On parle aussi de prospection dans le domaine commercial. Il s'agit de rechercher de nouveaux clients qu'on appellera alors des prospects puis ils obtiendront le nom de "clients" une fois leur premier achat effectué.
Les différents moyens de prospection
- Publipostage appelé aussi mailing (courrier, Fax ou courriel)
- Télé-prospection
- Prospection téléphonique appelé aussi phoning
- Salons professionnels
- Prospection directe (porte à porte)
- Panneau publicitaire (bannière)
- Réferencement
- Bus mailing
- Portail de l’économie
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Contenu soumis à la licence CC-BY-SA. Source : Article Phoning de Wikipédia en français (auteurs)
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