Short-telling
- Short-telling
-
Short-telling
Le Short-telling est la technique de base du storytelling.[réf. nécessaire]
Le Short-telling se veut la traduction pratique du schéma narratif d'Aristote. Le Storytelling avait besoin d'un outil simple d'utilisation: les politiques, les publicitaires et les vendeurs ne sont pas des littéraires. Il fallait simplifier.
Le Short-telling limite à quatre phases le récit narratif. Il devient de fait plus simple mais également plus efficace.[réf. nécessaire] Les phases du Short-telling :
- Description du héros et de son environnement
- L'épreuve: le héros fait face à un drame, une question ou un problème
- Dans sa quête, le héros est aidé ou entravé.
- La mis en scène de la réussite : reconnaissance et résultats
Voir aussi
- pour la technique pratique du Short-telling et sa mise en oeuvre dans le marketing des multinationales : Storytelling, on va tout vous raconter de Meuleman (EDIPRO, 2009),
- pour sa mise en pratique dans la politique : Storytelling, La machine à fabriquer des histoires et à formater les esprits de Salmon (La Découverte/Poche, 2008)
Catégories : Sciences de l'information et de la communication | Anglicisme | Néologisme
Wikimedia Foundation.
2010.
Contenu soumis à la licence CC-BY-SA. Source : Article Short-telling de Wikipédia en français (auteurs)
Regardez d'autres dictionnaires:
Short (homonymie) — Cette page d’homonymie répertorie les différents sujets et articles partageant un même nom. Sur les autres projets Wikimedia : « Short (homonymie) », sur le Wiktionnaire (dictionnaire universel) Sommaire … Wikipédia en Français
short story — short story, adj. a piece of prose fiction, usually under 10,000 words. [1885 90] * * * Brief fictional prose narrative. It usually presents a single significant episode or scene involving a limited number of characters. The form encourages… … Universalium
Telling Tales — is a 2004 anthology of works celebrating life, edited and organized by Nadine Gordimer as a fundraiser for South Africa s Treatment Action Campaign, which lobbies for government funding for HIV/AIDS prevention and care.It includes 21 short… … Wikipedia
Short story — The short story is a literary genre of fictional prose narrative that tends to be more concise and to the point than longer works of fiction such as novellas (in the modern sense of the term) and novels.OverviewShort stories have their origins in … Wikipedia
Telling Whoppers — Infobox Film name = Telling Whoppers image size = caption = director = Robert F. McGowan Robert A. McGowan producer = Hal Roach F. Richard Jones writer = Hal Roach H. M. Walker narrator = starring = music = cinematography = editing = Richard C.… … Wikipedia
Short Sunderland — infobox Aircraft name = Sunderland type = Military flying boat manufacturer = Short Brothers caption = designer = first flight = 16 October 1937 introduced = 1938 retired = 1967 status = primary user = Royal Air Force more users = French Navy… … Wikipedia
Short story cycle — A short story cycle (sometimes referred to as a story sequence or composite novel)[1] is a collection of short stories in which the narratives are specifically composed and arranged with the goal of creating an enhanced or different experience… … Wikipedia
Fortune-telling — is the practice of predicting the future, usually of an individual, through mystical or supernatural means and often for commercial gain. It often conflates with the religious practice known as divination.European and Euro American fortune… … Wikipedia
David Telling — David Malcolm Telling was the founder of MITIE Group, which is now one of the United Kingdom s largest facilities management companies. Born in Harrow, North London on 12 August 1938 and brought up in Cleeve in Somerset, David Telling was… … Wikipedia
Chinese fortune telling — Street fortune teller consults with client in Taichung, Taiwan Chinese fortune telling, better known as Suan ming (Chinese: 算命, literally fate calculating ) has utilized many varying divination techniques throughout the dynastic periods. There… … Wikipedia
