Buy one give one

Buy one give one

Le Buy one give one est un concept de social business aussi connu sous le nom One for One. Pour un article vendu, une entreprise s'engage à offrir un article équivalent à une personne qui n'a pas les moyens de se l'offrir. Le Buy one give one est essentiellement pratiqué sur des sites internet de vente en ligne.

Sommaire

Applications

Entreprises

Rendu célèbre par le site américain Tom's Shoes (en) spécialisé dans la vente de chaussures en ligne, le modèle a été décliné sur de nombreux autres produits : Roma Provisions (bottes), Happy Blankie (couvertures), Bogo light (lampes torches solaires), Baby Teresa (pyjama), etc.

Le Buy One Give One en France

En France et en Europe, la première entreprise à pratiquer le Buy one give one est le site internet de vente de lunettes Jimmy Fairly., lancé en mai 2011.

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Contenu soumis à la licence CC-BY-SA. Source : Article Buy one give one de Wikipédia en français (auteurs)

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